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Fix Broken Links & Set Up Redirects: Why It Matters

Fix Broken Links & Set Up Redirects – Here’s Why It Matters

Broken links are one of the fastest ways to lose visitors and drop your search ranking. But with a few quick steps, you can fix broken links and keep your website strong, user-friendly, and trusted by Google.

What Are Broken Links?

Broken links are links on your website that lead to pages that don’t exist anymore—maybe you moved or deleted a page, or typed a URL wrong. When visitors (or search engines) click these links, they see an error message instead of your content.

Why Are Broken Links Bad?

  • Frustrate Visitors:
    People get annoyed when they can’t find what they’re looking for and often leave your site.

  • Hurt SEO:
    Search engines lower your ranking when they find lots of broken links, because it looks like your site isn’t maintained.

  • Damage Credibility:
    Too many broken links make your business look less professional and trustworthy.

How to Fix Broken Links

  • Check Your Site Regularly:
    Use free tools like Broken Link Checker or plugins for WordPress to scan for broken links.

  • Update or Remove Links:
    If you find a broken link, update it to the correct URL, or remove it if the page no longer exists.

  • Set Up Redirects:
    For important deleted or moved pages, use a 301 redirect to send visitors to the new location automatically.

What Is a Redirect?

A redirect is a quick way to send both visitors and search engines from an old URL to a new one.

  • 301 redirect: Permanent, best for SEO.
  • 302 redirect: Temporary, used for short-term moves.

Why Set Up Redirects?

  • Redirects save your visitors from seeing error pages.
  • They help search engines keep your SEO “juice” by passing authority from old links to the new page.
  • They ensure your website’s structure stays clean and user-friendly.

Example

Say you moved your “About Us” page from /about to /about-creo. Set up a redirect from the old address to the new one. This way, anyone using the old link (or Google) still finds your page.

Quick Tips for Fixing Links

  • Run a link check every month.
  • Always redirect old pages to new relevant ones.
  • Keep your links short, clear, and easy to update.

Keep Your Website Strong

When you fix broken links and use redirects, you make your website better for users and search engines. If you need help tracking down broken links or setting up redirects, the CreoDigitals team is just a click away!

FAQs

Q: What’s the Creo process like?

A: We work together like a team, taking little steps one at a time. First, we figure out what you want and make a plan. Then, we build it and get it ready to share with everyone. We’ll help you every step of the way, making sure it’s easy to understand and matches what you’re hoping for!

A: Our full-service projects include strategy, custom design, development, copywriting, SEO, and post-launch support. We also offer branding, e-commerce, and additional features depending on your needs.

A: Yup! We have special packages made for all kinds of businesses, big or small, and what they want to do. Just ask us, and we’ll find the perfect one for you!

A: It depends on the package you pick and how much work we need to do. Most projects take 2 to 6 weeks to finish. We’ll give you a clear plan with all the steps before we start!

A: Just send us a message with our contact form or sign up for a free chat with us. We’ll talk about what you want, figure out what you need, and give you a special price just for you!

A: It’s an easy, friendly talk where we get to know your business, what you want to do, and what you need for your project. We’ll share ideas about how we can help and what you can do next!

Yes. All packages include post-launch support, and we offer ongoing maintenance plans to keep your site running smoothly and securely.

Need help fixing your site issues? Let’s talk about your website goals today.